Garnier SkinActive receives Cradle to Cradle certification

L’Oréal USA announced that five products in its Garnier SkinActive line have achieved Cradle to Cradle’s silver recognition certification.

“As the largest beauty company in the world, L'Oréal has taken the responsibility of sustainability seriously, with multiple products from brands across its portfolio achieving Cradle to Cradle certifications,” Lewis Perkins, president of the Cradle to Cradle Products Innovation Institute, which administers the Cradle to Cradle Certified Products Program, said. “By using the Cradle to Cradle Certified product standard as a framework for the continuous improvement of the material health and impact of its products, L'Oréal is leading the beauty industry towards greater transparency and trust with its consumers.”

The brand’s certification was based on an evaluation of material health, material reutilization, renewable energy, carbon management, water stewardship and social fairness practices.

Garnier is the first mass market skin care brand to achieve this status for its products and it joins L’Oréals other brands — Biolage and Kiehl’s — to reach this milestone, the company said.

“The Cradle to Cradle certification is a multi-attribute certification that mirrors L'Oréal USA's holistic approach to sustainable product development,” Danielle Azoulay, head of CSR and sustainability for L'Oréal USA, said. “We know our consumers value sustainability, and to us that means demonstrating sustainability leadership across the value chain, from formulation to manufacturing to renewable resources to social fairness. We are thrilled that Garnier is the third brand in our portfolio to achieve this major milestone and look forward to continuing to integrate this best-in-class certification across L'Oréal USA's products.”

Cradle to Cradle’s certifications are awarded at five levels: basic, bronze, silver, gold and platinum. Five of Garnier's products that made the cut include:

  • Garnier SkinActive deep pore facial Cleanser with green tea;

  • Garnier SkinActive refreshing facial cleanser with aloe juice;

  • Garnier SkinActive soothing cleansing milk with rose water;

  • Garnier SkinActive deep pore exfoliating face scrub with green tea; and

  • Garnier SkinActive refreshing cream cleanser with aloe juice.

All newly certified Garnier products were produced in the company’s Franklin, N.J., facility, which is powered with 100% renewable energy and features optimized vessel cleaning systems that have led to a reduction in water consumption, the company said.

“L'Oréal continues to set an incredible example for how the beauty industry can make our world a better place,” William McDonough, co-founder of MBDC, the originators of the Cradle to Cradle Certified program and assessors of the certified Garnier products, said. “Their commitment to design, develop and take to market Cradle to Cradle Certified products not only empowers customers to choose products that are good for the world, but also encourages other businesses to follow suit. L'Oréal is, in effect, inviting their industry to join them in collaborative advantage as they seek the highest standard.”