MEXICO CITY Mexican OTC and personal-care company Genomma Lab has relaunched the personal hair-care product line Ma Evans, which it acquired during the fourth quarter of 2007.
The product launch contains five SKUs in the anti-hair loss shampoo, anti-hair loss treatment and hair gel categories.
According to Genomma Lab, it acquired the Ma Evans brand due to its high level of brand recognition in the shampoo and anti-hair loss treatment categories. With this launch, Genomma Lab reinforces its presence in the hair-care category, in which it currently participates under the anti-dandruff shampoo brand Medicasp.
The product launch was realized through a mass media campaign under the brand name "Ma Evans Evolution."