Gifting season raises scents

Fragrance sales appear to be on the rise, and the outlook looks especially positive with the gifting season upon us.


According to a recent report by market research firm Mintel, drug store sales of fragrances are projected to grow by 1.1% in 2011 to reach $509 million — the first growth of this kind since the start of the recession.


Mintel noted that increasing gifting opportunities will be an important means of growing business and expanding a consumer base within fragrance. According to the research, those who are least likely to report owning a fragrance appear the most likely to have received a fragrance as a gift.

The article above is part of the DSN Category Review Series. For the complete Gift Sets Sell-Through Report, including extensive charts, data and more analysis, click here.