Gillette celebrates Super Bowl countdown with ticket giveaway promotion


BOSTON — With Super Bowl XLVIII only weeks away, Procter & Gamble’s Gillette has announced the chance for football fans to score last-minute tickets to The Big Game.

Gillette is asking fans to “Shave Paint Win” — shave, proudly paint their face in support of their team and then share their picture on Twitter for a chance to win tickets, travel and hotel accommodations for Super Bowl XLVIII on Feb. 2.

Also taking part in the promotion is linebacker Clay Matthews. Matthews will announce one winner each day via his personal Twitter handle, @ClayMatthews52.

Fans can look out for Gillette’s promotional tweet containing the hashtag #ShavePaintWin and retweet @Gillette with a photo of their best game-day face paint. Retweets must include @Gillette, the #ShavePaintWin hashtag and be clean shaven (for men) to be considered. One winner will be chosen each day until Jan. 23 and announced on Twitter the following day by Matthews. Fans may re-enter each day to increase their chances. Each winner will be chosen at random to receive two tickets to Super Bowl XLVIII, along with hotel accommodations and airfare.

All season long, Gillette has been providing experiences to help NFL fans get even closer to the game. Through the brand’s “Best a Fan Can Get Sweepstakes,” available through game pieces inside all specially marked Gillette Fusion ProGlide cartridge packs through Feb. 1, or while supplies last, one grand prize winner will receive a pair of season tickets to their favorite NFL Team — for life. Five winners also will receive an all-inclusive package for two to attend Super Bowl XLIX. Additional sweepstakes prizes include the ultimate at-home Super Bowl takeover, footballs autographed by Matthews, Visa gift cards, NFL Shop discounts and free Gillette products. Fans can also enter to win by requesting a game piece through the mail or entering the second-chance drawing at


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