Gillette develops Sensitive Skin shave portfolio for men

NEW YORK — Procter & Gamble’s Gillette brand has announced the launch of the Sensitive Skin portfolio for men.



The portfolio includes:

• ProGlide Silvertouch razor, featuring a silver handle and Gillette’s Fusion ProGlide platform;


• New ProGlide Sensitive Shave Gel, featuring Gillette’s best razor glide (among aerosol gels), now for sensitive skin;


• MACH3 Sensitive razor, with less feel of irritation, even on sensitive skin; and


• Gillette Sensitive Disposables, featuring new artwork to communicate they are part of Gillette’s sensitive product portfolio.

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