Gillette entering men's hair care market

CINCINNATI Building on its brand equity and leveraging Procter & Gamble’s hair care expertise, Gillette is entering the men’s hair care segment with a seven-SKU line just for him, the company announced at National Association of Chain Drug Stores Marketplace in San Diego.

Gillette expects the line to hit $70 million in the first year and $200 million over the next five or so years.

The company believes that Gillette’s brand equity among men coupled with men’s increasing interest in health and beauty products will spell success for the launch.