Gillette expands group of Gillette Young Guns with Nascar driver

7/13/2009

BOSTON Grooming brand Gillette has expanded its group of Gillette Young Guns drivers by adding Nascar race winner Joey Logano, driver of the No. 20 Home Depot Toyota.

"Joey is one of the hottest drivers in the sport and we are pleased to welcome him as the newest member of the Gillette Young Guns," stated Michelle Potorski, associate marketing director of Gillette North America. "Our new commercial is about change — whether it's reminding consumers to change their blades or adding a teenage rookie sensation to our Gillette Young Guns roster. We're proud to have Joey join the team and look forward to watching his career take off in the Nascar Sprint Cup Series."

Logano earned his rookie stripes from his fellow Gillette Young Guns during the filming of a new commercial to support the Gillette Optimal Shave indicator strip, which alerts consumers that it is time to change their blades when the strip color changes from blue to white. The commercial features all seven Gillette Young Guns and highlights Logano as the latest addition to the roster of Nascar Sprint Cup Series stars. The ads began airing during the July 11 broadcast of LifeLock.com 400 Chicagoland Speedway.

The Gillette Young Guns drivers also include Clint Bowyer, Kyle Busch, Carl Edwards, Denny Hamlin, Kasey Kahne and Ryan Newman.

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