Gillette receives 2008 Nascar Marketing Achievement Award

BOSTON The 2008 season proved to be a success for Gillette as the male grooming brand and Nascar sponsor took home the 2008 Nascar Marketing Achievement Award.

The award was presented during Nascar Sprint Cup Series Champions Week in New York between Dec. 2 and 5.

The Gillette Young Guns program is in its fifth year and continues to drive sales for Gillette razors and shave care products.

In February, days before the Daytona 500 race, rising stars Denny Hamlin and Clint Bowyer joined an exclusive team when there were unveiled as the newest members of the Gillette Young Guns during a ceremonial shave for fans at Daytona International Speedway. The six Gillette Young Guns and World Wrestling Entertainment star John Cena also were featured in a national ad campaign to support the launch of the Gillette Fusion Power Phenom that debuted during the Daytona 500 race broadcast.

In addition, on Dec. 7, ten sweepstakes finalists from all over the country were invited to experience the Gillette “TimeSaver Challenge” in Charlotte, N.C. Each winner was coached by one of the six Gillette Young Guns and the finalists were behind the wheel of actual stockcars competing in a five-lap race for the grand prize trophy at Lowe’s Motor Speedway.