Gillette Venus, Olay partner to launch new razor

CINCINNATI — For the first time ever, Gillette Venus and Olay are coming together to deliver a new standard in shaving with the new Gillette Venus & Olay razor.

“The Venus & Olay razor is revolutionizing the shaving aisle. There might be other razors claiming skin benefits, but only Venus has the benefit of this unique partnership with Olay, and their rich heritage and expertise in skin care,” stated John Holding, marketing director, North America for Gillette & Venus. “When it comes to shaving, women want the best of both worlds: They want effective hair removal and to also keep their skin looking — and feeling — its best. Venus razors have always offered women Goddess Skin, because shaving is where it all begins. But Venus & Olay is the newest and an outstanding way to achieve it.”

Venus is putting the new Venus & Olay to the ultimate test as the official razor — and first-ever beauty partner — of Sports Illustrated Swimsuit 2012. Together, they will give women a behind-the-scenes look at what it takes to prepare for the most-viewed swimsuit shoot of all time. Starting Feb. 14, in conjunction with the 2012 launch week, SportsIllustrated.com will feature four custom webisodes created with Venus, highlighting a day-in-the-life and beauty secrets of Swimsuit model Chrissy Teigen, including how she achieves Goddess Skin with her Venus & Olay razor.

The five-blade razor features Olay Moisture Bars contain skin-enhancing elements found in Olay products: Petrolatum helps lock in skin’s moisture for less dryness, and glycerin helps offer that goddess glow. Just wet the razor to release a light lather — no separate shave cream required.

As with most Venus razors, the new Venus & Olay also features a rounded, pivoting head designed for women’s curves and a soft-grip ergonomic handle for confident control, even in wet and soapy environments.

Venus & Olay is available starting March 15 at food, drug, convenience and mass merchandise stores throughout the United States. A refillable Venus & Olay razor with one replacement cartridge is approximately $8.99 to $10.99. Packages of three replacement cartridges are about $14.99 to $19.49.