Gillette's a cut above the rest with new Gillette Fusion MVP razor


BOSTON Gillette has launched a new advertising campaign introducing the latest entry into the Gillette Fusion razor portfolio: the Gillette Fusion MVP.

The razor features a new look and Fusion?s five-blade shaving surface for comfort and performance even on sensitive skin.

The new campaign, which began airing Monday on network and cable television programming, features Atlanta Falcon's quarterback and NFL's 2008 Rookie of the Year Matt Ryan.

The 30-second commercial, which was created by BBDO New York, captures Ryan on the field facing the hot sun, heavy rain, wind and snow. The creative concludes with Ryan in the locker room using the Fusion MVP razor.

Earlier this year, Gillette kicked off its relationship with the NFL through a multi-year marketing and sponsorship campaign as an official sponsor of the NFL. The Gillette Fusion MVP razor is featured as one of Procter & Gamble's "Official Locker Room Products of the NFL" family of brands.

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