GMDC announces top products from HBW 2015
COLORADO SPRINGS, Colo. — The Global Marketing Development Center this week announced the 10 products that retailers and wholesalers showed the most interest in at the GMDC 2015 Health Beauty Wellness Marketing Conference.
The products in the HBW Showcase that received the most scans from potential buyers are ranked below
Drive Medical’s Hurrycane — Drive Medical acquired Hurrycane earlier this year and potential buyers at HBW 2015 took notice of the recognizable mobility aid.
Dickinson Brands’ Witch Hazel counter displays — Dickinson Brands’ entry this year included two counter displays, one with a yellow label featuring the company’s original Witch Hazel and another with a blue label featuring its first-aid products.
Lornamead Brands’ Instrumental Beauty floor stand — Skin care devices are a growing part of the category, and the display from Lornamead featured its assortment of devices, from its Advanced Cleansing System to a home pedicure device.
Brush Buddies’ Shopkins and Pro One toothbrushes — Brush Buddies showcased both its Soniclean Pro One affordable electric toothbrush and its line of products featuring Shopkins characters at HBW 2015.
Cotton Buds’ “Star Wars” licensed tissues and cotton swabs — Cotton Buds is the most popular of the brands tapping into “the Force” at HBW 2015, featuring well-known “Star Wars” characters ahead of the Dec. 18 release of “Star Wars Episode VII: The Force Awakens.
Goddess Garden’s Natural Sunscreen display — The 48-piece floor display from Goddess Garden in this year’s showcase featured its natural sunscreen, which taps into a growing demand for products made with natural ingredients.
Navajo’s Trial and Travel Set — Navaojo’s four-foot assortment of travel- and trial-sized products from best-selling brands puts popular products in one place.
J.R. Watkins Co.’s bath, body and health lines — J.R. Watkins has been around since the 1860s and is still holding its own in 2015, showcasing its personal care line of products in sleek packages at HBW.
Dr. Fresh’s “Star Wars” lightsaber display and “Star Wars” ReadyGo toothbrush displays — Also capitalizing on the craze around “Star Wars” was Dr. Fresh, whose lightsaber toothbrush display can be a side wing or a floor stand display with 24 units. Its ReadyGo brush display can also be a floor display or side wing stand.
M Z Berger’s “Minions” 3-in-1 bodywash/shampoo/conditioner floor display — M Z Berger’s display features the titular characters from this summer’s “Minions” film.
To see which brands were leading the Showcase at HBW a little earlier in the conference, click here.