Goody adds a 'Touch of Style' to hairbrush collection

ATLANTA Hair accessory and styling brand Goody, which is part of Newell Rubbermaid, has unveiled its 2010 product launches, including the new Touch of Style collection.

Bringing together comfort and style, the new Touch of Style collection boasts trendy handles and textured grips. Each of the five brushes in the Goody Touch of Style collection has a textured massaging handle and ergonomic grip. Prices range between $3.99 and $4.99.

Also new for 2010 is the Tourmaline Control line of brushes. This line of sleek, metallic brushes is created especially for heat styling and helps cut down on overall blow-dry time, all while reducing static. The line is comprised of five new brushes that have a suggested retail price of $6.99 each.

The Touch of Style and Tourmaline Control collections will be available in March at food, drug and mass retailers.

Launching at Target in March is the new Simple Elegance brush collection.

The line of chic, classic brushes includes the staples that women should have in their beauty arsenal: an oval cushion brush, ideal for smoothing and detangling dry hair; vent brush to gently detangle and create volume; and a large round brush to create volume and add body.

Simple Elegance by Goody brushes have a suggested retail price of $5.99 each.