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Goody to launch heat styling line at Target, Walmart


ATLANTA — Goody is launching for 2012 its first-ever heat styling products that are slated to hit Target and Walmart shelves in March.

The new collection is comprised of the Goody Heat Flash Dry blow dryer, Smart Temp blow dryer and Wave Creator styling iron.

The Goody Heat Flash Dry blow dryer is designed to create smooth results with shorter drying time. Flash Dry’s patented pro speed fan technology accelerates airflow, doubling the air power of the dryer for faster blowouts. The dryer features 72% more tourmaline ion-rich airflow to better penetrate and smooth hair follicles for the smoothest results. The suggested retail price is $36.99.

The Goody Heat Smart Temp blow dryer allows users to choose the temperature of heat needed for a customized approach to heat styling.  While most dryers offer three settings, Smart Temp’s 10 heat settings make it possible to find the perfect heat for all hair types, styling occasions and desired hair styles. It is infused with tourmaline and ceramic, and ionic technologies to smooth hair, enhance shine and protect hair while heat styling at any temperature. The suggested retail price is $29.99.

The Goody Heat Wave Creator styling iron features a wave barrel to make it easier than ever to create more natural-looking waves at home. The barrel features small and large waves, allowing her to create soft, natural wave styles more simply than with a traditional straight-barreled curling iron.  With ceramic and ionic technology, the iron promises to create smooth, frizz-free results. The suggested retail price is $29.99.

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