GSK addresses wealth of oral health with new Web site

PITTSBURGH In light of a new survey that shows families may not be properly addressing their oral healthcare needs, GlaxoSmithKline Consumer Healthcare is launching a first-of-its-kind online resource for people seeking oral health education and personalized oral care plans for each family member.

By visiting WealthOfOralHealth.com and completing a brief survey, consumers can immediately receive a customized plan for each family member, addressing important conditions ranging from bad breath, cavities, acid erosion and sensitive teeth.

To further its mission, GSK is donating $1 to Oral Health America for every person who completes a customized oral healthcare plan on the site. The donation will consist of both financial and product contribution of up to $100,000 to help the OHA in their efforts to provide oral health resources and products, such as toothbrushes and toothpastes, to under-served communities in the United States.

In March, an online national survey of 1,023 U.S. mothers (ages 25 years and older) was conducted on behalf of GSK by Richard Day Research. The survey found that 69% of moms surveyed believe meeting the specific oral healthcare needs of each family member is very important; however, nearly half of moms (48%) report using a "one size fits all" approach when it comes to oral health products in their home.

"The new study confirms that families look to mom to know which oral healthcare products are best for them. Knowing how much moms have on their plate, we wanted to create an easy-to-use tool, which will arm them with information needed to make informed decisions for their family's oral healthcare regimens," stated Colin Mackenzie, VP oral care marketing for GSK Consumer Healthcare. "This new tool is a comprehensive resource for information about products that are specifically designed to best address the oral healthcare needs of each member of the family."