Hada Labo Tokyo skin care to expand U.S. distribution

ORCHARD PARK, N.Y. — The Mentholatum Co., a division of Japan's Rohto Pharmaceutical Co., is expanding distribution of its Hada Labo Tokyo skin care in the Northeastern and Florida markets with Bed Bath & Beyond’s Harmon Face Values.



Six hero products from the brand's lineup are now available in 235 Harmon locations, including freestanding stores and "store within a store" locations in Bed Bath & Beyond.



"Growing distribution for Hada Labo Tokyo is a top priority for the brand," stated Katherine Tocheff, director of marketing and innovation for The Mentholatum Co. "We are thrilled to be available in Harmon Face Values stores, as their loyal and discerning customer base allows us to meet the growing consumer demands in innovative, high-end skincare."



Hada Labo Tokyo, the U.S. counterpart to Japan’s skin care range Hada Labo, promises effective skin care without unnecessary ingredients or additives. The first Japanese skin care brand to launch in U.S. mass retailers, Hada Labo Tokyo features Super Hyaluronic Acid, a patented combination of three types of hyaluronic acid, designed to restore and strengthen skin's natural hydrating ability and youthful qualities by rehydrating skin at multiple levels.



Hada Labo Tokyo's Hydrating Facial Cleanser, Replenishing Hydrator, Anti-Aging Hydrator, Skin Plumping Gel Cream, Age Correcting Eye Cream and Protecting Day Lotion SPF 30 will be available for purchase at Harmon Face Values. Prices range from $9.99 for Hydrating Facial Cleanser to $23.99 for Skin Plumping Gel Cream.