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HairTech International to launch Paris Hilton hair and nail care products


BOSTON HairTech International, which creates, distributes and manufacturers beauty products for salons and the mass market, is launching for 2009 a new line of Paris Hilton hair and nail care products.

HairTech was promoting the launch at the recent NACDS Marketplace conference held in Boston.

Through its licensing deal with the celebrity, HairTech is launching the Ultimate Brush by Paris Hilton, Polish by Paris and a Paris Hilton hair care line infused with pomegranate, coffeeberry and soy bean.

To promote the launches, Hilton is scheduled to make appearances for specific retailers and there are expected product giveaways on Oprah and Ellen DeGeneres shows for the fourth quarter.

In addition, for every Ultimate Brush and bottle of nail polish sold it will help finance a meal for an underprivileged child somewhere in the world through a tie-in with the Interface Foundation charitable organization.

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