Hawaiian Tropic unveils new sun care essentials

SHELTON, Conn. -- An iconic summer brand is launching new products targeted at the consumer who wants quick-absorbing and lightweight sun care products.

Hawaiian Tropic is introducing Hawaiian Tropic Silk Hydration Weightless Lotion Sunscreen and Hawaiian Tropic Sheer Touch Ultra Radiance After Sun Moisturizer. 

"We are always looking to develop products that provide consumers with our one-of-a-kind sun protection, but also gives them the indulgent, multisensory experience they're looking for," says Danielle Duncan, brand manager, sun care, Edgewell Personal Care. "Many don't like the way sunscreen feels going on their skin, and don't wear it as often as they should." 

Hawaiian Tropic Silk Hydration Weightless Lotion Sunscreen provides up to 12 hours of moisturization. It's available in both broad spectrum UVA and UVB SPF 15 and 30.

To help celebrate the launch, Hawaiian Tropic Silk Hydration Weightless Lotion Sunscreen will be featured in seven episodes of actress Shay Mitchell's YouTube series, Shaycation. Mitchell has more than 21 million followers across YouTube, Facebook, Twitter, Instagram and Snapchat and will promote Hawaiian Tropic across her social media channels. New episodes of Shaycation air now through June 28 at Youtube.com/shaymitchellofficial and www.facebook.com/OfficialShayMitchell/.

The second new product, Hawaiian Tropic Sheer Touch Ultra Radiance After Sun Moisturizer, aims to soothe, soften and leave skin radiant. The lotion is infused with an Island Mango fragrance and special light reflecting pigments to help skin appear beautiful, radiant and glowing.