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HRG, NovaGenesis skin care collaboration hits shelves


WAUKESHA, Wis. – Hamacher Resource Group client NovaGenesis recently launched their Recovery Skin Relief portfolio, the culmination of a working relationship with HRG that started a year ago with a collaborative strategy session.

Based on what was learned and discussed during the session, HRG created and provided a roadmap to NovaGenesis to help them navigate the new product introductions of their three skin creams: Radiation Ultimate Soothing Cream, Diabetes Intense Hydrating Cream and Eczema Extreme Moisturizing Cream.

HRG provided strategic and creative direction and execution that resulted in a series of deliverables including new product names, advertisements and point-of-purchase materials.

“We were confident our creams met a consumer need and should be in retail pharmacy, but weren’t sure we had considered all the necessary steps in our go-to-market strategy," stated Martin Newman, COO NovaGenesis. "We approached the National Community Pharmacists Association for assistance, and they recommended Hamacher Resource Group.”

“It’s been a great collaboration with NovaGenesis. We followed the new product launch path of our Concept through Commercialization methodology, and the formal process made it easy to ensure we covered all the bases, in the order necessary," commented Dave Wendland, VP strategic relations.


“Hamacher opened our eyes to the steps necessary for a successful product line introduction," Newman said. "We relied on them heavily to reinvent our launch plan and develop product and support materials to help us educate and promote Recovery Skin Relief to all supply chain stakeholders.”


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