Jason Products introduces new lotion with SPF 30

MELVILLE, N.Y. — Jason Products, a Hain Celestial brand, is launching in March its new C-Effects pure natural anti-wrinkle day lotion SPF 30 sunscreen, which is positioned as the first in the natural channel to feature SPF 30 for daily use.

The natural formula is infused with a multi-antioxidant complex, which includes Ester-C, vitamin C and thioctic acid. Ester-C is a stable, naturally derived form of vitamin C with antioxidant protection to reduce oxidative stress and help minimize free radical damage to skin cells. Vitamin C delivers antioxidant benefits and aids in collagen production known to give strength and structure to aging skin. Thioctic acid works a powerful antioxidant alone, and in combination with other antioxidants, including vitamins C and E, the company stated.

The new Jason C-Effects pure natural anti-wrinkle day lotion SPF 30 sunscreen features a nonwhitening and nongreasy texture and is free of parabens and phthalates. The suggested retail price is $15.95.