JD Beauty Group, Popband London recognized at ECRM

Above from left: JD Beauty Group's president, Phil Greco, and Jay Eisenberg, national sales manager.

 

ORLANDO, Fla. -- JD Beauty Group, a Hauppauge, N.Y.-based supplier of hair brush products, has been named the winner of the 2016 ECRM/Drug Store News Buyers Choice Award for its Wet Brush Pop Fold line of detangling brushes.

 

The award was presented during ECRM’s 2016 Hair care & Multicultural EPPS held June 6 to 9 in Orlando. UK-based Popband London took the 2016 finalist award for its Popband hair ties.

The two products were selected from dozens of entries in the award program, samples of which were displayed in the ECRM hospitality area during the EPPS meetings. Buyers cast their votes based on product innovation and packaging.

Wet Brush’s Pop Fold is a full-size folding detangling brush, designed for travel or use on the go. The company’s exclusive IntelliFlex bristles are protected when the brush is closed so they won’t bend or break. Users just lift the handle and push the button on the back of the brush to pop out the retractable cushion. The bristles are designed to glide through wet or dry hair with no pulling tugging or pain.

“We are extraordinary proud of the brand we have created and the impact it's making worldwide,” said Jeff Rosenzweig, CEO of JD Beauty Group. “We saw a need in the market and our creative team worked very hard at overcoming design challenges to create an innovative product with a great aesthetic and function.”

Popbands are soft, stretchy 'no dent' hair ties that were developed to hold ponytails up tight, but still leave hair fresh and kink-free when it’s taken down – without ripping or damaging hair in the process. They are designed to be worn on the wrist as a bracelet when not in use.

"Its not often that awards are judged by the actual people you are trying to impress so this was a real big one for us,” said Stevie Craig, International Brand Director for Popband London.

Founded in 2013, Popband London is the brainchild of Louisa Booth and Keli Craig, and in addition to hair bands, offers headbands, fashionable shoe laces, ties, and other functional accessories.

“We congratulate JD Beauty Group and Popband London on their awards,” said Lisa Carrillo, SVP of Beauty Care for ECRM. “Our goal at ECRM’s is to help buyers connect with the sellers of products that will drive category sales, and this recognition in strong trade media brands like Drug Store News helps to drive such connections.”