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J&J introduces Reach UltraClean toothbrush and floss


MORRIS PLAINS, N.J. Johnson & Johnson Healthcare products division of McNeil-PPC has introduced the new Reach UltraClean toothbrush and floss.

The products will be available at food, drug and mass outlets in September. The toothbrush will retail for $2.99 to $3.99 and the floss will cost $3.49 to $3.99.

The new Reach UltraClean toothbrush offers the signature Reach angled neck designed like a dental instrument to clean hard to reach places. Multi-level bristles and a dense cleaning tip together thoroughly clean between teeth, behind teeth and along the gum lines, according to the company. It also features an ergonomic handle and a thumb grip for better control and comfort.

The new Reach UltraClean Floss contains micro-grooves that are designed to flex to adapt to contours between the teeth to grab and remove plaque.

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