Johnson & Johnson's Aveeno introduces hair care line

New York Johnson & Johnson's Aveeno skin care brand is entering the hair care market with the launch of its new Aveeno Nourish+ Hair Care Collection.

The collection, which will hit retail shelves in April, features Aveeno's Nourishing Wheat Complex, a blend of wheat germ oil and wheat protein, to target and repair the most damaged areas of the hair follicle, leaving hair restored, replenished and revitalized.Wheat Protein can be found in many hair care products but, according to the company, Aveeno's complex uses one large, non-hydrolyzed protein polymer, which is not soluble in water. This allows for a targeted, more substantive deposition of the wheat protein.The Aveeno Nourish+ Shampoos and Conditioners are designed to moisturize hair without the added build-up so, according to the company, as long as hair is washed with the Aveeno Nourish+ Shampoos, a separate clarifying shampoo is not needed. The shampoo and conditioners are gentle enough for color-treated hair.Products in the collection include:€ Nourish+ Moisture Shampoo and Conditioner€ Nourish+ Revitalize Shampoo and Conditioner€ Nourish+ Volumize Shampoo and Conditioner€ Nourish+ Soothe Shampoo€ Nourish+ Condition Leave-In TreatmentThe products are priced at $6.49 each.