Maybelline taps Josephine Skriver as newest spokesmodel

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Maybelline taps Josephine Skriver as newest spokesmodel

By Gisselle Gaitan - 04/20/2018
Maybelline New York announced a new addition to its team. Josephine Skriver, an international model who has walked for designers such as Calvin Klein and Rag & Bone during fashion week, has been named global spokesmodel for the beauty brand.

Skriver joins the likes of Adriana Lima, Gigi Hadid, Herieth Paul, Jourdan Dunn, Cris Urena, I-Hua Wu, Emily DiDonato, and Christy Turlington, who also have previously been named spokesmodels for the beauty brand.

“Being a part of the Maybelline New York family is a dream come true! I have been wearing Maybelline since I was a little girl,” Josephine said. “I am honored to represent not only Maybelline, but all of the girls who are wearing Maybelline, because these young girls are the future. They are powerful and beautiful, and that to me is what Maybelline stands for. I could not be prouder to represent them and make it happen.”

The model who grew up in Denmark has appeared in campaigns for Bulgari, Gucci, Max Mara, Michael Kors, Tom Ford and was even named a Victoria’s Secret Angel in 2016. Josephine also has been featured in various issues of American Vogue, Vogue Italia, Vogue Germany, V, Dazed, W, and Interview.

“We are beyond thrilled to have Josephine as part of our Maybelline family,” Leonardo Chavez, global brand president for Maybelline New York, said. “A partnership with Josephine was completely organic because she resonates with our global customer and is a dynamic and fresh addition to our roster of talent. She embodies determination, grit, energy and spirit, while having a true connection to New York and the dream of making it happen in this city.”

In addition to modeling, Josephine also is a vocal advocate for global LGBTQ rights, and is involved with organizations such as Family Equality Council, Colage and Keep a Child Alive, which focuses on children’s HIV fight.

The brand's first campaign to feature the model will be for the launch of the Super Cushion 2-in-1, which will launch May 2018. She also will participate in brand activities on a global scale, the New York City-based company said.

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