Justin Bieber gets into fragrance game
NEW YORK — Pop star Justin Bieber has dabbled in nail polish and a unisex fragrance. Now, the singing sensation is launching a women's fragrance called "Someday."
The fragrance will debut in June in partnership with Give Back Brands, a new lifestyle products company committed to donating its proceeds to charity. Give Back Brands has a vision of partnering with entertainment artists and other top talent to create and market products, then donating the company's proceeds to designated charities, including the favorite causes of the company's celebrity partners.
"Someday is the idea that we can change the world, make our dreams come true, and even be with the one person that means everything," Bieber stated. "Giving back has always been incredibly important to me, but let's be honest — I wanted to create a fragrance for my female fans that I can't get enough of — that I want to get next to and I can't stay away from. I know they'll love the scent, but also the opportunity to support some amazing charities. It's a gift that gives back."
"We are honored that Justin selected Give Back Brands as his partner to launch his first fragrance. It is a complete privilege to be working with such a phenomenal talent," Give Back Brands founder and chairman Paul West said. "His commitment to giving back is authentic and extraordinary, and the fact that it has been such an important part of his life at such a young age is truly inspiring to us all."
The fragrance is hitting select specialty stores in June and reportedly will be priced between $35 and $55.
As previously reported by Drug Store News, Etoile Nation Beauty teamed up with Bieber to launch in late 2010 a collection of fragrance-infused accessories at Walmart. The My World collection includes collectible wristbands and dog tags infused with a fragrance selected by Bieber.
Earlier this year, Nicole by OPI launched One Less Lonely Girl nail color, an eight-shade collection inspired by Bieber's songs that includes such shades as I've Got Bieber Fever (a dark plum) and Make U Smile (a silvery glitter).