Kiehl's Since 1851 introduces limited-edition face cream in support of amfAR

NEW YORK — Skin care company Kiehl's Since 1851 is maintaining its long-standing tradition of supporting HIV/AIDS charities through a continued partnership with amfAR, the Foundation for AIDS Research. The initiative also involves the launch of a limited-edition ultra facial cream.

To heighten awareness and raise funds for amfAR, the company is embarking on the second annual Kiehl's LifeRide for amfAR, a seven-day charity motorcycle ride held from July 31 to Aug. 6, throughout the Northeast. With stops at five freestanding stores along the way, Kiehl's will make donations totaling $75,000.

Inspired by Kiehl's history with motorcycles, spirit of adventure and philanthropic heritage, the ride will be led by Chris Salgardo, president of Kiehl's USA, and Alain de Cadenet, Le Mans racer and ESPN "Speed Channel" host, and will include such notable motorcycle enthusiasts as Jason Lee, Mark-Paul Gosselaar, Tyson Beckford, Tricia Helfer, Justin Chatwin, Katee Sackhoff, Teddy Sears, Christopher Redman and Marguerite Moreau.

Kiehl's also will introduce limited-edition ultra facial cream, a new version of its customer favorite, featuring a special motorcycle motif. Available at Kiehl's stores nationwide and Kiehls.com, 100% of Kiehl's net profits from the sale of this product, up to $25,000, will benefit amfAR.

Customers also can support LifeRide by donating $10 to amfAR with their cell phone by texting "LIFERIDE" to 80888 and reply "YES" to confirm.

Kiehl's will offer a celebration discount of 15% off all purchases at each store the day of its event, and for those unable to attend, Kiehl's will extend complimentary ground shipping and a week's supply of Creme de Corps with the purchase of limited-edition or standard ultra facial cream at Kiehls.com.