King of Shaves revamps line for women

NEW YORK U.K. shave brand King of Shaves has redesigned and reintroduced its shaving line for women, taking a fun and flirty approach to the line that now flies under the Queen of... banner.

Hitting Target and Duane Reade stores during spring are the new Ta-da! shaving gel and Ooh la la! shaving gel products priced at $3.99 each.

Ta-da! shaving gel is a paraben-free formula that is infused with tea tree oil. Ooh la la! shaving gel is a paraben-free formula that is infused with aloe vera to soothe skin.

Currently available for men is the new King of Shaves Azor Advanced Shaving Gel and Azor System Razor. These two products are designed to work together for the ultimate close yet comfortable shave.

The shave gel is a black mentholated gel that has micro-magnetically enhanced particle technology to help the gel "stick" to the Azor razor's blades throughout the shave reducing the chance of irritation or burn when shaving. The formula is free of sodium laureth sulfate and parabens and uses King of Shaves' skin surface-enhancing technology and advanced lubrication system to help protect, moisturize and lubricate skin throughout the shave. The suggested retail price is $6.99.

Key features of the Azor System Razor include a flexible "reflex hinge" that allows the razor's head to bend and flex with every contour and curve of the face, a soft rubber bumper that helps lift hairs to protect against nicks and cuts and prevent ingrown hairs, and four Endurium-coated blades that stay sharper for longer.

The suggested retail price starts at $8.99 (includes two extra blade cartridges). Replacement cartridges are $8.99 for four and $14.99 for eight.

The Azor System Razor and Advanced Shaving Gel are available at A&P, CVS.com, Drugstore.com, Duane Reade and Pathmark.