Kiss My Face rolls out new eco-friendly initiatives

12/1/2008

GARDINER, N.Y. Kiss My Face, a maker of natural personal care products, is taking its eco-consciousness to a new level with several initiatives, including the development of an in-store display that is recyclable and made from recycled materials.

The new display, dubbed Greenhouse, was developed in partnership with LG&P In-Store Agency. Kiss My Face is distributing the Greenhouse and debuting newly redesigned packaging that minimizes waste and the use of toxic materials.

Kiss My Face is launching its Potent & Pure skin care line in 65 percent recycled packaging, produced using wind power and water-soluble inks. New shipping containers made of 65 percent recycled cardboard and water-soluble inks will be used to distribute products to retailers, and counter units used to display organic lip products will be made of 100 percent recycled cardboard.

In addition, the company has teamed up with RecycleBank, an organization that rewards consumers for recycling trash in their own neighborhoods. Participants in RecycleBank can earn reward points for each pound of trash recycled, then use their points to earn coupons for Kiss My Face and other consumer brands. The coupons are redeemable at local and national retailers.

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