Kleenex intros 2 new products


DALLAS — Kimberly-Clark’s Kleenex brand on Tuesday introduced two new products, which the company says are designed for multitasking consumers.

The new Kleenex Ultra Soft Go-Anywhere Pack tissue features a slim format, a snap strap and a sealable lid that dispenses tissues easily. It is available in four designs and has three times more tissue than Kleenex’s On-the-Go packs, with 30 tissues per pack.

Kleenex Multicare tissue is 75% larger and 50% stronger than Kleenex Trusted Care tissue. It also is available in four package designs.

"We're committed to building upon our legacy of innovation and providing products that help people take care of themselves every day," Kleenex senior brand manager Rusty Zaspel said. "As we listened to consumer feedback and considered their busy lives, we recognized a need for convenience on-the-go while keeping tissues protected, and also providing a larger tissue that can serve more purposes."

The products will be available in stores in May, with the suggested retail price of both being $2.19 per single pack and $7.29 for a four-pack bundle.


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