Kline Group examines state of beauty device market

PARSIPPANY, N.J. — Ahead of the release of its “Beauty Devices: Global Market Analysis and Opportunities” report, market research company Kline, recently took a look at the innovations that have hit the beauty device market in the past year. In a blog post, the company highlights the category’s 15% global growth — particularly in China — and identifying two areas that have seen increased focus from device manufacturers.

Cleansing devices are the most notably visible products in the category, with Beurer launching its Pureo Deep Clear Facial Cleansing Brush in Europe and Australia earlier this year, bringing it to the United States in November, and other devices being launched by Estée Lauder and L’Oréal’s Clarisonic. In the case of the latter two brands, their focus has been on bringing more men into the cleansing fold, with Clarisonic launching its Alpha Fit Cleansing System for Men and Estée Lauder rolling out its Clinique for Men Sonic System Deep Cleansing.

Additionally, Kline points out that large companies have taken note of the category’s growth, with Unilever collaborating with Syneron Medical on the Estée Lauder device and Johnson & Johnson backing La Lumiere’s illuMask, a light therapy device aimed at treating mild to moderate acne.

And though much focus is on facial care and cleansing devices, products that have seen new growth in 2015 are hair regrowth devices, which Kline says are particularly prominent in the United States. The company focuses on Hairmax’s LaserBand82 as one of the more innovative devices the category has seen this year.