La Roche-Posay develops new Anthelios 50 Tinted Mineral

NEW YORK — La Roche-Posay has announced that, for the first time, it has combined a UVA/UVB 100% mineral sun filter with tint technology to provide protection for skin while meeting the desires of consumers who seek a sun-kissed glow.

La Roche-Posay has announced the availability of Anthelios 50 Tinted Mineral Ultra Light Sunscreen Fluid. This new “shaka shaka” sunscreen is 100% mineral nonchemical and offers UV protection down to the cellular level 2. The universal tint formulation provides blendable, sheer coverage for most skin tones that enhances skin’s natural glow for a more even and luminous complexion, the beauty company stated.

Anthelios 50 Tinted Mineral Ultra Light Sunscreen Fluid from La Roche-Posay has a suggested retail price of $32.95 and can be purchased at select physicians’ offices, select CVS/pharmacy, Ulta, Walgreens and Duane Reade locations as of April.