Lands' End enters body care category

DODGEVILLE, Wis. — Lands' End is looking to further its position as a lifestyle brand by entering the body care category with the launch of its Coastal Living Body Care Collection.   



The body care collection, comprised of lavender and honey blossom scented body lotion, hand cream and body wash, is now available at landsend.com.



"The launch of this exciting new collection comes on the heels of months of research and development," said Michele Donnan-Martin, chief merchandising and design officer for Lands' End. "We set out to create a skin care collection that refreshes, soothes and nourishes from head to toe. One that embodies a fragrance that transports the wearer to a lighthouse by the sea, capturing the essence of our nautical brand heritage.  I think the delicate balance of lavender and nourishing honey blossom does just that."

The Fresh Lavender and Honey Blossom Nourishing Body Lotion is a blend of lavender and honey. The formula features hydrating shea butter extracts to moisturize and condition the skin while vitamin E helps protect skin from daily damage. The Coastal Living Body Lotion is priced at $16.50.



Designed to soften, smooth and replenish dry skin, the Fresh Lavender and Honey Blossom Soothing Hand Cream features naturally occurring oils and emollients to hydrate and strengthen skin. It pairs aloe with vitamins A and E to help protect skin from daily damage. The Coastal Living Hand Cream is priced at $8.50.



The Fresh Lavender and Honey Blossom Refreshing Body Wash is designed to gently cleanses without stripping, drying or damaging the skin's natural moisture barrier. It is priced at $14.50.


Just in time for Valentine's Day, Lands' End is also offering three limited-edition gift sets, beginning Feb. 1, at landsend.com. The Coastal Living Three-Piece Gift Set featuring full-sized bottles of the Coastal Living body lotion, hand cream and body wash, valued at $39.50, will be available to shoppers for $34.50. The limited edition Coastal Living Canvas Gift Set pairs Lands' End's small open top canvas tote with full-sized bottles of the Coastal Living Body lotion, hand cream and body wash, a $60 value, for $39.50. Finally, the Coastal Living Oxford Gift Set features full-sized bottles of the skin care trio with an Oxford Cosmetic Case, valued at $59.50, for $39.50.