Walgreens co-creates latest beauty exclusive with consumers
NEW YORK — YourGoodSkin, a breakthrough skincare range that is scientifically developed to help prevent skin problems before they occur, is launching exclusively at select Walgreens stores and on Walgreens.com in the U.S. and at Boots stores and on boots.com in the U.K. and Ireland.
“We are excited to launch YourGoodSkin, the first skin care line co-created with scientists, leading dermatologists and a community of thousands of women who tested, input on and validated the product,” stated Lyle Tick, managing director Boots Retail USA. “In development for over five years, this range satisfies an untapped need in our brand portfolio and in the market by providing a scientifically proven solution for the healthy skin seeker at an affordable price.”
YourGoodSkin discovered that to truly understand what women want from skincare, simply asking them wasn’t enough. It needed to involve them. Three years later, the YourGoodSkin community has co-created a range of products to help women achieve the one thing on top of their skin wish list: consistently healthy-looking skin for life.
“This is the first time we’ve codeveloped a brand with a community and are leveraging a community as part of marketing a brand,” said Kristof Neirynck, VP and global brand director of skin care for Walgreens Boots Alliance.
Everyone is invited to join the movement of thousands of women who have already started their journey to a life with visibly healthier skin at the YourGoodSkin.com community. The forum offers expert advice, an opportunity to share experiences and to gain support from a movement of women all striving for #GoodSkinForLife. The hero product in the range is the innovative Balancing Skin Concentrate. This unique concentrate is clinically proven to deliver visibly healthier skin in five ways.
YourGoodSkin is also launching a collection of 22 additional products that are designed to tackle the root of skin problems, preventing them before they appear. Developed to restore, maintain and improve the appearance of your skin from the very first use, the range includes a variety of cleanser options (foaming cleanser to wipes to micellars) to targeted treatments (acne prevention, blackhead removers).
“Our research shows that women want consistently healthy-looking skin, but achieving this can be difficult when everyday life factors such as pollution, temperature, hormones, stress or tiredness can cause the skin to become unbalanced. Our solution was to develop the ultimate skincare hack: a range of products to deliver visibly healthier skin in just 28 days,” said Mike Bell, skincare scientific expert, Walgreens Boots Alliance, who led the development of YourGoodSkin.