Lavera, Harmon test market all-natural cosmetic line

UNION, N.J. Organic health and beauty product company Lavera has partnered with Harmon, which is owned by Bed Bath & Beyond, to launch a test program of its all-natural cosmetic line.

The test will initially be in the spring in six Harmon locations in West Caldwell, Newton, Short Hills and Clifton, N.J. It will also be in two Bed Bath & Beyond stores in Manhattan.

The health and beauty retailer currently has 39 free standing locations in New Jersey, New York and Connecticut, plus Harmon “store within a store” concepts in many Bed Bath & Beyond locations.

“There are very large, informed and discerning populations that increasingly want organic beauty and skin care products,” stated Ulrike Jacob-Dewor, chief executive officer of Lavera North America. “Harmon is a very progressive company. It has built its success and reputation on providing the best, price-competitive choices for its customers and we believe that inclusion of our organic and natural skin care products will be particularly well appreciated by their customers.”

Lavera products are currently sold in more than 12,000 locations in 25 different countries. Since its inception 20 years ago in Germany, the Lavera brand has grown to include more than 250 products including 74 all-natural makeup products, 69 bath and lotion products, 29 moisturizers, 32 hair products, 16 sun products, 12 baby products, 10 anti-age products and 16 all-natural men’s products.