Listerine, Reach support American Heart Association's 'My Heart. My Life' initiative


MORRIS PLAINS, N.J. — Listerine and Reach are helping to improve consumers' oral health habits by supporting the American Heart Association's heart healthy living initiative, "My Heart. My Life," and have tapped Olympic snowboarder Gretchen Bleiler to spread the word about brushing, flossing and rinsing each day as an important part of a good oral health lifestyle.

"Maintaining a healthy body from head to toe is a big part of who I am, but until I teamed up with the makers of Listerine and Reach, I didn't realize that brushing your teeth alone misses 75% of your mouth," Bleiler said. "It's clear that a healthy lifestyle goes beyond the gym and the dinner plate — it includes a thorough oral care regimen."

Through this support, the makers of Listerine and Reach will help the American Heart Association educate Americans on the importance of establishing healthy habits through local American Heart Association Heart Walk sponsorships in select markets.

"We share a common goal with the American Heart Association in our commitment to instilling strong health-and-wellness values among Americans," said Lori Deo, director of oral care at Johnson & Johnson Healthcare Products Division of McNeil-PPC. "Taking minutes a day to build good habits can make a lasting impact. To lead a healthier life, taking care of your mouth should be as routine as hand washing, exercising and eating right."

"The collaboration between the American Heart Association and the makers of Listerine and Reach will enhance our efforts to empower Americans to make positive lifestyle changes," added William Roach Jr., chairman of the American Heart Association. "Whether it is adding a 30-minute walk, or creating routine oral care habits, it all contributes to a healthier lifestyle."

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