Listerine reintroduces Agent Cool Blue pre-brush rinse

MORRIS PLAINS, N.J. Listerine, of Johnson & Johnson Healthcare Products division of McNeil-PPC, has reintroduced its Listerine Agent Cool Blue pre-brush rinse for children.

The new formulation has an enhanced preservative system that replaces the product voluntarily recalled in April 2007 after determining the previous preservative system was not adequate. The alcohol-free formulation is geared toward children aged 6 and older.

“We’re proud to bring back a reformulated Listerine Agent Cool Blue that features an enhanced preservative system and that has undergone rigorous quality assurance testing, as we know parents and dental professionals valued its role in improving children’s oral care routines," stated Kathy Weber, vice president of Oral Care for J&J Healthcare Products division of McNeil-PPC.

The product, available in Glacier Mint and Bubble Blast flavors, engages children in their oral care routine by temporarily tinting teeth blue so they pay more attention to cleaning their teeth. The product has a suggested retail price of $5.29.