LIVE FROM MARKETPLACE: A 3-in-1 product for men

BOSTON Men want to look good, but they also like products that are simple and easy to use.

Enter Active 3. This 3-in-1 product combines body wash, shampoo and shaving gel in one bottle. While there are other 3-in-1 products in the personal care segment, Nivea’s Active 3 is unique in that it can be used for shaving the body or face, as well as washing the body and hair. According to Beiersdorf, the company found that many men shave in the shower, making this product an ideal solution for many.