LIVE FROM MARKETPLACE: Colgate Wisp single-use toothbrush

6/30/2009

BOSTON Colgate is showing its new Colgate Wisp single-use mini-toothbrush with a breath-freshening bead.

Colgate Wisp requires no water or rinsing. Its bristles promise to gently remove food and plaque from between teeth as a liquid-filled bead gives the mouth a burst of freshness. Smaller than a lipstick or a car key, the Colgate Wisp fits in a pocket or purse and is packaged in a portable case.

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