Living Proof names CEO

CAMBRIDGE, Mass. — Beauty company Living Proof has announced the appointment of Jill Beraud as CEO, effective Jan. 9.

As chief marketing officer of Victoria’s Secret for 13 years, Beraud played a strategic role in building the business into a powerhouse brand. She also served as EVP marketing for Limited Brands' broader portfolio of specialty brands, including Bath & Body Works, C.O. Bigelow, Express, Henri Bendel, and Limited Stores. Most recently, Beraud was president of Starbucks/Lipton Joint Ventures and global chief marketing officer of PepsiCo. Beraud began her career at Procter & Gamble.

“I couldn’t resist an opportunity to work with some of the most decorated scientists in the world who are creating truly, transformative beauty solutions,” Beraud said. “Throughout my career, I’ve always had a passion for redefining women’s experiences in the multichannel retail space, whether in fashion and beauty or food and beverage. This is a chance to take it to the next level. I am looking forward to developing this brand and business to its full potential and introducing women around the world to Living Proof.”

“Jill’s track record of innovative marketing, retail expertise and business leadership makes her the perfect leader to grow a disruptive brand and business like Living Proof,” stated Jon Flint, chairman and co-founder of Living Proof and a founding partner of Polaris Venture Partners. “We at Polaris co-founded Living Proof with Bob Langer, MIT Institute professor, to solve consumers’ toughest beauty challenges by applying advanced technologies that we use in our biotech and drug delivery companies. We have succeeded in creating breakthrough products that live up to that promise and deliver ‘truth’, rather than the usual ‘hope’, in a bottle. Now it is time for us to build the brand even further and accelerate our growth under Jill’s creative and strategic leadership.”