Local Rite Aid to host new Maybelline New York lip product launch

7/28/2009

NEW YORK Maybelline New York will be center stage on July 30 with the cast of Broadway’s "Chicago" to launch Maybelline New York’s new Color Sensational Lipcolor at the Rite Aid in Grand Central Terminal and outside under the Grand Central taxi stand at 43rd Street and Vanderbilt Avenue, Rite Aid announced Monday.

Highlighting the event will be live musical performances by the cast of Broadway’s "Chicago" under the Grand Central taxi stand at 3:30 and 4:30 p.m.

Professional makeup artists will provide lip-scriptions and help women identify their perfect lip shades and offer first come, first served mini sensational lipcolor makeovers at Rite Aid, 26 Grand Central Terminal, July 30, 8 to 10 a.m., 12 to 2 p.m. and 3 to 7 p.m. Makeup artists also will be outside under the taxi stand at Grand Central Terminal 3 to 7 p.m.

Visitors can enter to win free tickets to Broadway’s "Chicago," with Maybelline New York giving away a free pair of tickets every hour between 3 and 7 p.m. Coupons for Maybelline New York’s Color Sensational Lipcolor, gift bags filled with sample size products and 50% off discounts for "Chicago the Musical" will also be available on a first come, first served basis.

“We’re thrilled to support the national debut of Maybelline New York’s Color Sensational Lipcolor with the lipcolor makeovers at our Grand Central Station Rite Aid store,” stated Judy Wray, Rite Aid category manager, cosmetics/ fragrances. “From the Chicago Dance Mob street team dressed in costume promoting the event inside and outside Grand Central Station to the street performances of the cast of Broadway’s 'Chicago,' this is a tremendously creative promotion that is sure to get some attention.”

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