L’Oréal Paris rolls out Worth It Rewards program
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NEW YORK — L’Oréal Paris has introduced its new Worth It Rewards program, which will cover the brand’s cosmetics, hair color, hair care and skin care categories. Shoppers will be rewarded for their purchases and be provided philanthropic opportunities, allowing them to donate rewards points directly to charities among the brand’s Women of Worth honorees.
“The Worth It Rewards program links L'Oreal Paris’ brand purpose with our customers’ passion for beauty products," L’Oréal Paris USA president Tim Coolican, said “We are excited to offer them more of what they love — more beauty rewards, more exclusive experiences and more opportunities to give back.”
Once they have joined on the brand’s website, they receive such benefits as a welcome package, birthday present, access to accelerated points promotions and coupons. They can also link pre-existing retailers loyalty cards to allow for automatic point collection at checkout. Receipts can be uploaded onto the site to redeem points — five for every dollar spent on L’Oréal Paris products.
Rewards that can be earned with points include retailer gift cards, magazine subscriptions and beauty expert consultations.