L’Oreal initiates third annual Women of Worth program

NEW YORK L’Oreal Paris is once again celebrating and supporting women who serve others in their communities with its third annual Women of Worth grassroots awards program.

The initiative honors and awards women nationwide for their inspiring volunteer work and community enrichment initiatives and was created to bring the L’Oreal Paris brand philosophy, “Because I’m Worth It” to life.

By visiting www.womenofworth.com, visitors can nominate a woman whose volunteerism is making a difference, as well as find helpful tips on how to get involved in volunteering and read and share inspiring stories of worth. Nominations are open from April 1 to June 16.

This year, 10 Women of Worth honorees will receive $5,000 to be donated to the cause of their choice and a $5,000 donation will be made on their behalf benefiting ovarian cancer research and awareness initiatives, the philanthropy of record for L’Oreal Paris. In addition, one national honoree will be chosen via a public vote in the fall on www.womenofworth.com and will receive a $25,000 monetary donation to cherished nonprofit organization.

To date, the L’Oreal Paris Women of Worth initiative has recognized 20 women nationwide for their commitment to their causes—ranging from improving literacy, to protecting the environment to raising awareness of female health issues.

“L’Oreal Paris is committed to celebrating women’s inner beauty and empowering women everywhere to change the world,” stated Carol Hamilton, president of L’Oreal Paris. “Through the Women of Worth initiative, we are able to recognize and applaud the members of our communities who strive to make a difference and provide inspiration for us all.”