L’Oreal introduces anti-aging cleansing regimens

PARIS Beauty company L’Oreal Paris is making available in August three new anti-aging cleansing regimens: Skin Genesis, Revitalift and Age Perfect.

Adding more power to the Skin Genesis’ skin-strengthening system, L’Oreal Paris introduced three ways to help get stronger, tighter, brighter skin through daily cleansing: Skin Genesis Gel Cleanser, Cream Cleanser and Towelettes.

“As women enter their 30s, cell renewal slows down and collagen production diminishes. A cleanser that improves cell turnover will help maintain the glow of youthful skin,” stated Dr. Lydia Evans, consulting dermatologist for L’Oreal Paris.

To counter diminishing skin radiance and uneven tone, there’s the new Revitalift Cream Cleanser and Towelettes. The new cleansers are infused with vitamin C.

“Skin radiance and uneven skin tone are key issues for women in their 40s. A cleanser that delivers vitamin C can help to restore skin’s natural glow and smooth its texture,” stated Evans.

To deeply moisturize and enhance drier, thinner and more fragile skin, there’s the new Age Perfect Towelettes and Cream Cleanser.

“One of the easiest and best things women can do in their 50s or 60s+ is to switch to a moisturizing cleanser to help keep their skin soft and supple,” stated Evans. “Harsh cleansers, like most bar soaps which many, many women use, can disrupt the natural moisture barrier of the skin, leading to irritation and dehydrations.”