L’Oreal introduces mineral-enriched mascara

NEW YORK L’Oreal Paris has announced the launch of its new mineral-enriched mascara.

Bare Naturale Mineral-Enriched Mascara promises flawless lashes with a formula containing 86 percent natural-origin ingredients. Ingredients include aloe, jojoba oil and vitamin E as well minerals. The bristle brush is designed to provide flawless lashes with no clumps. The mascara is paraben-free and fiber-free.

The new product expands L’Oreal’s Bare Naturale mineral cosmetics collection, which also includes Bare Naturale Gentle Mineral Powder, Gentle Lip Conditioner and Gentle Mineral Eyeliner.

Starring in the advertising is actress and L’Oreal Paris spokesperson Penelope Cruz. The ad campaign featuring Cruz was shot in May. Pablo Iglesias styled her hair and Caroline Saulnier did her makeup.