L'Oréal, La Roche-Posay unveil wearable electronic UV sensor

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L'Oréal, La Roche-Posay unveil wearable electronic UV sensor

By Gisselle Gaitan - 01/12/2018
L'Oréal has unveiled a new a battery-free wearable electronic UV sensor, and a limited-edition version of its My UV Patch — designed to provide users with crucial information about individual ultraviolet exposure levels. Both products will be available from the beauty company’s La Roche-Posay line.

UV Sense is a wearable that is two millimeters thick and nine meters in diameter and designed to be worn for two weeks on the thumbnail. The sensor can be reapplied to the nail with additional adhesives that come in the packaging. By wearing the product on the thumbnail, an area that receives optimal sunlight, users can increase wear time to several days with the My UV Patch or several weeks with UV Sense.

"L'Oréal research shows that overexposure to UV rays is a top health and beauty concern of consumers worldwide," Guive Balooch, global vice president of L'Oréal's Technology Incubator, said. "With this knowledge, we set out to create something that blends problem-solving technology with human-centered design to reach even more consumers who require additional information about their UV exposure. Whenever we develop a new technology, our goal is to make an enormous global impact by enhancing consumers' lives."

Both UV Sense and My UV Patch draw from research the New York City-based company conducted in conjunction with MC10, a leading wearable technology brand, and professor John Rogers at Northwestern University. The UV Sense will have an accompanying mobile app available on both iOS and Android, which translates and transfers data from the sensor using Near Field Communication, or NFC, enabled technology.

"Beauty trends show that adoption of wearable nail art accessories is on the rise, with a more than 65% increase in nail art trends over the last five years. Our innovation taps into this growing trend, while illustrating our deep commitment to sun safe behavior and protection," Balooch said.

The UV Sense will be available for a limited time during the summer 2018 season, a global launch is set to follow in 2019.