L’Oreal launches Age Perfect Re-Cushioning Serum

NEW YORK L’Oreal Paris is rolling out for 2009 its new Age Perfect Re-Cushioning Serum, a daily treatment designed to reduce the signs of menopausal and post-menopausal skin.

The serum, which is available beginning this month, is so lightweight it comes in a dropper. It contains soy seed proteins combined with jasmine extract to stimulate production of natural collagen fibers to reinforce the skin’s supporting foundation. It promises to help restore and refine skin’s spring and resilience within four weeks of use.

The patented Ceramide-5 found in the serum helps repair skin’s moisture barrier to prevent moisture loss and to provide hydration all day. It also features skin-brightening enhancers to add radiance to the complexion for more even-toned skin. The suggested retail price is $16.59.