L’Oreal Paris brings interactive beauty pavilion to Minnesota

MINNEAPOLIS L’Oreal Paris is bringing The Color Space, an interactive beauty pavilion, to the Minnesota State Fair beginning Aug. 21 to Sept. 1.

The 5,000-square-foot pavilion, executed by Legacy Marketing Partners, Chicago, is a total beauty experience where women and men can learn about the latest trends and products from the beauty company.

Upon entry into the red-carpeted pavilion, visitors will be able to make a one-on-one appointment for a skin analysis and consultation with an aesthetician. There’s also a cosmetics area where makeup artists will share insider tips, match foundation and help find the perfect lip color or mascara.

The pavilion also features a Truelight Pod, exclusive to L’Oreal Paris and previously available only at the two L’Oreal Paris retail stores. It creates specific light environments so visitors can see how lighting in daylight, office and bathroom affects how you look.

Additional features include a manicure bar, hair care zone and hair color alley.