L’Oreal Paris celebrates 100th anniversary

NEW YORK L’Oreal Paris is celebrating its 100th anniversary and recognizing the vision of its founder, French chemist Eugene Schueller, who developed the first permanent hair color using an oxidation process.

To showcase its rich history and many achievements, the beauty company is offering specials on some of its star beauty products. The iconic products include Colour Riche Lipcolour, Voluminous mascara, True Match makeup, Excellence haircolor, EverPure hair care and Revitalift skin care.

These products will be available for one week only in June or July at food, drug and mass outlets nationwide at hot price points: $4.99 each for the Voluminous volume building mascara and Colour Riche lipcolour; $5.99 each for the Excellence haircolor, True Match Super-Blendable makeup collection and EverPure hair care collection; and $9.99 for the Revitalift skin care collection.