NEW YORK L’Oreal Paris is bringing The Color Space to The Big E in West Springfield, Mass., between Sept. 18 and Oct. 4, the beauty company has announced.
The Color Space is a 5,000-sq.-ft. interactive beauty pavilion that brings beauty to life for women, men and children. Visitors are invited to enjoy complimentary services and product samples from L’Oreal Paris' trained professionals, skin care analysis and consultations, mini-makeovers, hair care and hair color consultants and more.
The pavilion will also feature a Pro Manicure bar, skin care lab with computer terminals for access to the L’Oreal Paris Web site, and a mobile Truelight Pod, exclusive to L’Oreal Paris. The pod recreates specific lighting environments so visitors can see how different light affects the look of makeup and hair tones.
Also, in celebration of L’Oreal Paris' 100-year anniversary, visitors will receive limited-time special pricing on select L’Oreal Paris products and $2 gift certificate that can be used toward the purchase of any products sold at The Color Space or local retailers.