L'Oreal Paris gets new spokeswoman

PARIS L'Oreal Paris has tapped German-born actress, Diane Kruger, to be a celebrity spokesperson.

According to published reports, Kruger will represent hair care, hair color and makeup innovations, including Mat'Morphose foundation.

She will be joining a line up of celebrity spokespeople that includes Penelope Cruz, Beyonce Knowles, Frieda Pinto and Cheryl Cole.

"It's a great honour and a huge pleasure to become a spokesperson for L'Oreal Paris. I admire the brand, not only for the quality and innovation of its products, but also because it represents diversity and excellence across the world, values which are very close to my heart. I am, of course, also delighted to be joining the other L'Oreal Paris spokespeople, an extremely talented, widely-admired group of people," Kruger stated.