L'Oréal Paris kicks off national makeup designer search via YouTube contest

MONTREAL — L'Oréal Paris has revealed The Brush Contest, an international makeup designer contest happening exclusively on YouTube.



The contest will gather contestants from 13 countries, including Canada, the United States, France, U.K., Australia, Germany, Thailand, Italy and Turkey.



The winner of this four-month international contest will receive the title of L'Oréal Paris' makeup designer and a one-year makeup contract with the brand. Plus, the contest winner will go behind-the-scenes as one of the brand's official makeup designers for the 68th annual Cannes International Film Festival and have the opportunity to work with some of L'Oréal Paris' celebrity beauty ambassadors.



Throughout the selection process of the competition, L'Oréal Paris' beauty ambassadors, such as Doutzen Kroes, Lara Stone, Barbara Palvin and Karlie Kloss, will cheer on contestants by sharing their own personal news, videos, and pictures on the contest's YouTube platform and their own social media sites.



L'Oréal Paris' beauty app, #MakeupGenius, that serves as a virtual mirror will also showcase exclusive looks from the competition, offering insights into the contestants' color expertise and highlighting bold looks dreamt up by L'Oréal Paris' makeup designers.